We build and grow high-end consumer brands: identity, campaigns, paid media, creators and the content customers make themselves.
Some brands are bought. Others are wanted. For thirty years we have built the second kind.
Brands with a point of view, a following, and a price nobody questions. We take founders from good product to the brand people line up for.
Everything a premium brand needs to be found, wanted and remembered, under one roof.
Name, positioning, identity and voice, built to hold their own next to the best in your category.
Explore brand and identityLaunches and seasons built on one clear idea, carried through every channel.
Explore campaignsAd spend planned and managed against sales, never vanity metrics.
Explore paid mediaWe find the people your customers already trust and build partnerships that fit the brand.
Explore creator partnershipsContent from real customers that looks like your brand and sells like word of mouth.
Explore customer contentConsumer brands we have built and grown.
Coastal bags, sun hats, natural self-tanners and home fragrance from Orange Beach, Alabama, for the woman who lives beautifully.
Working with the Solai team, we built the brand image, developed the creative, ran the paid media, launched the Solai House TikTok Shop and found the creators who make content for it.
We launched the Solai House TikTok Shop and found the creators on the platform who make content for it.
Visit Solai House
Brand image and creative across sun care, beach bags and home fragrance, with paid media to put it in front of the right customers.
Visit Solai HouseCamille Gaudet
Most brands don't struggle for lack of a good product. They struggle because the real problem hasn't been named. I find it, then I help build what solves it.
I learned to see clearly in rooms where getting it wrong had real human consequences: large-scale humanitarian operations, multi-state deployments under live conditions, and fundraising, where the whole job is getting people to care. Along the way I built lasting partnerships with Fortune 500 companies and mission-driven organizations alike.
Now I bring that discipline to brands. I name what a brand truly stands for, then organize every moving part behind it: identity, creative, paid media, creators and the content customers make themselves. For Solai House, that meant the brand image, the creative, the ad spend, a TikTok Shop and the creators who make content for it.
My approach never changes: see clearly, organize the moving parts, chart a practical path, and execute without losing the quality that makes a brand worth wanting.
Tell us about your brand and what you want it to become.
Camille@GaudetBrands.com
